My Role: Conceptual Development, Design, Production
Project Objective: To design web images for Walmart.com.
Solution: Work closely with the client and the Walmart team to create web images that showcase the product, effectively translate the product benefits into a visual form of communication that is consistent across all Speed Stick® Gear product images.
Collaborated and guided the Walmart team in the creation of lightboxes that allow the consumer to interact with the image by zooming in.
Designed white at Acosta Design Inc.
GroGo is a personalized supermarket application
that utilizes radio communication technology to help
shoppers with dietary restrictions efficiently locate
safe foods. Data chips containing nutrition
information are placed in existing grocery store shelf
tags in front of each food item. When a shopper
enters an aisle in search of a food that safely fits their
diet the application gathers the information from the
data chips in the surrounding area and populates
the top three that fit within the shopper’s dietary
needs. Should there be more than three to choose
from, the shopper has the option of seeing all the
items on their screen.