Enrapture is a dynamic and alluring; captivating blend of exotic notes. It's a celebration of radiance and passion, elevating even the most heightened of occasions. For her, a woman in her mid 20's to late 30's, Enrapture is the perfect choice for those moments when she wants to elevate her style. This could be a night of fine dining, a late night of dancing or an evening driven by pleasure and spontaneity. Regardless of the scenario, she is passionate, exudes sensuality and abandons her inhibitions. If there's something she wants she will find a way to get it.
To be enraptured is to be elevated by intense pleasure or emotion. When you're enraptured there's no turning back. This is the thread that ties every aspect of my concept together. The bottle design is reminiscent of a cage that elevates and encases the fragrance, pleasure, inside. The cage was used to create the pattern that runs up the center of the bag and into the handle, around the carton, and up the spine of the fragrance sample jacket. The advertisement displays a man and woman at the height of passion, a moment of rapture. The Enrapture logo is suspended inside of a floating, incomplete circle that follows the lines of the glass portion of the bottle and the gold horizontal bar of the cage. Every detail is an integral part of the brand identity and brand experience.