My Role: Conceptual Development, Design, Mechanical Development
Project Objectives: To design a line of limited edition kids packs for Colgate® Kids products using licensor imagery (Nickelodeon, Mattel, and Hasbro), adhering to style guides and staying true to the Colgate® Brand Identity.
Solution: Work together with the client and licensors to adequately represent both brands on pack. For the smaller packs, Vudu promotion representation was also a design element that required strategic placement without compromising the packaging design.
Result: Packaging was originally set to run as limited edition for the 2014 Holiday season. Due to high sales, the packs have been extended to 2 additional print runs.
Designed at Acosta Design, Inc.