Rebranding the Skinny Cow confections line required close in as well as revolutionary concepts. These designs represent a few of the revolutionary designs that were presented to the client in both 1st and 2nd round presentations. Both concepts are based on the power of color and shelf presence with either hand drawn, playful elements or higherend watercolor artwork.
Ultimately, the decision was made by the client to go with a more evolutionary approach to their confections redesign.
designs were created in collaboration at Cornerstone Strategic Branding.